• Media and Entertainment


Media and Entertainment

Media and entertainment companies are being impacted by several emerging trends such as digitalization, multi-platform content consumption and the omnipresence of social media.

In addition, the proliferation of connected devices has led to data being generated in immense volumes. Organizations are now striving to manage and analyze this data to extract actionable insights. They are increasingly looking to embrace tech modernization while simultaneously focusing on their relationship with customers.

ShanBioSys has designed its digitalization services to enable technology-led transformation of business processes. Our services for digital media firms have the ability to bolster customer relationships and build future-ready infrastructure that allows a single view of data across the organization.

We are a one-stop partner for our customers when it comes to digitalization. Our ‘Collaborative Digital Enterprise’ model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models.

Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for media and entertainment enterprises:

Publishing

newspapers and magazines, education, and business information services

New media

broadcasting, cable, and music

Lifestyle

gaming, hospitality, and sports and leisure


We have over the IPs and frameworks in this sector to facilitate our clients optimize their value chains.

Our Digital Media & Publishing Lab offers cutting-edge solutions to simplify several operational aspects:

Content life-cycle management
Digital rights management
Access and entitlement
Digital asset management
Collaborative environments
Cross-media advertisement management


Business Sector

Broadcasting and Media

Continued transformation of the broadcasting industry, coupled with large-scale changes in cable networks and music industry, has led to a shift from linear content progression to a complex web of interactions.

To meet these strategic goals, the client needed enhanced visibility, supply chain optimization, and OPEX reduction. HCL offered a wide range of solutions, from mobility services to rights management services that were leveraged to streamline its existing IT systems.


Education and Publishing

Online marketing has propelled a paradigm shift. The traditional paper based industry is now riding on the wave of digitalization, exploring new and vibrant delivery models. While books, newspapers, and magazines continue to maintain their market share, the future is clearly driven by tech-innovation.

From virtual team deployment to coated courses and pedagogy, the entire landscape is being transformed. HCL offers cutting edge digital solutions to leading publishers and education providers, encompassing robust learning management systems and platforms.

Our Digital Publishing solutions suite comprises of Advertising Services, Search Engine Optimization, Analytics solutions, Rights Management Services, Pricing Optimization Solutions, and Personalization Services.

We partnered with a leading US-based science and healthcare publisher, improving scalability and business process flexibility. Our solutions ensured robust workflows for smarter student and faculty performance monitoring.


Entertainment and Gaming

Evolving economic, geographic, and technology trends in the Casino and Gaming industry are propelling a pan-industry overhaul.

The US market is grappling with certain stagnation, while casinos in Europe are fighting stringent tax and regulatory controls. Asia, on the other hand, is fast transforming into a key growth segment.

With land-based casinos incapable of driving revenues, online gaming is becoming a key focus area, shifting the larger direction for the industry.



Explore Services

Content Services

Streamline production, management, and distribution of content for optimized workflows, integrated assets, and rights administration.


CRM & Personalisation Services

Enable a unified view of customers to drive user experience and facilitate effective cross-selling.


Unified Advertising Services

Create and publish penalised advertising campaigns on multiple platforms and consistently monitor their performance.


Mobility Services

Leverage mobile technology to deliver unique proposition to “connected consumer” and improve enterprise productivity.


Next Generation User Experience

Implement a holistic multichannel strategy for a range of services, from channel experiences to program planning.


Digital Media Services

Drive effective content management through an integrated and streamlined digital supply chain.



Explore Our Solutions

Contextual Browser: End-to-End data Visibility

SCS’s Contextual Browser features “push relevant content” principle, ensuring simplified social collaboration and content access.


Event Management Solution: Composite Capabilities

SCS's Event Management Solution boosts revenues and customer experiences via paperless management.


GamEdge: Enhanced Floor Management

GamEdge redefines gaming experiences while maximizing returns and offering 360-degree visibility.


Individualizing Content Delivery

Content 2.0 solution reduces production costs, enhances predictability, identifies bottlenecks, and promotes syndication.


Immersive Book: Revitalizing Learning Experience

Immersive Book utilizes an enhanced UI coupled with innovative features that reduce cost of development.


Mobile Augmented Reality

SCS’s layered mobile augmented reality framework delivers location-based services and seamless customer experiences.